Though it seems with such of an informal marketing communications system, subverting the normal promotion guidelines seems to be par for the course. Right?
As your elders and most specifically mothers always said, “this house have some rules” and that feeling is even more appropriate to SMS Marketing And Promotion than any other technique or strategy you’ve got going on. Since the guidelines are more quickly damaged in such relaxed medium (everyone does it!), then it takes even more effort to observe your “A’s” and “Q’s.”
“The Rules”
1 – Make sure and check for you SMS Subscribers List it should be full of opt-ins (no SPAM!).
2 – State clearly that by signing up for your SMS Marketing Strategy, it’s a registration / subscription rather than just a onetime deal.
3 – Add a privacy declaration on your opt-in form.
4 – Consider such as a dual opt-in procedure, asking your customer to validate whether they’d like to get / keep on receiving your SMS Campaign (typically, dual opt-ins also validate mobile phone numbers).
5 – Educate / inform your members that a very little amount of charges may apply to receive messages.
6 – Personalize / customize messages to fulfill / meet your customers’ interests and needs.
7 – Prevent / avoid casual messages.
8 – Avoid sarcasm, flippant words or anything that can easily be misunderstood or could be misinterpreted.
9 – Use generally used abbreviations (if you can do it must).
10 – Don’t depend on small abbreviations (who wants to read: “Hi! CHW 4 our sale WEV time is really running out! IOHO our offers are FAB!) GAL!
11 – Lead with your prompt and best offer.
12 – Make sure if you do include a deal, make it easy to get (return written text, scannable voucher or linked).
13 – And include directions on how to download or get / redeem your special offers.
14 – Make it brief but don’t use the entire 160 characters availability.
15 – Always do include an opt-out short code in each of your promotional and marketing messages.
If you adhere to these SMS Marketing guidelines, you will start yourself (and business) to more involved and engaged subscribers which will definitely bring more leads, sales and overall branding.