Back To The Basics Of Mobile SMS Marketing Terms

Mobile SMS Marketing is perfect for businesses hoping to advertise products and services provide rewards and increase customer bonding / loyalty. Now that you know that, what do all of those terms actually mean?

SMS (Short Messaging Service)

Short texting support or you can say short messaging service is a text based form of instant interaction. SMS is the quickest and fastest growing method of interaction today. Ideal for companies and organizations to directly connect to customers, and is perfect for business-to-business (B2B) marketing communications.

Short Codes

5-6 digital numbers contact number specifically used for SMS Marketing communications.

Dedicated Short Codes

Though more expensive, a devoted or “vanity” short code is very much like a customized license plate: you stand out from the crowd and it’s easy to remember.

Vanity short codes are excellent for businesses that way that little extra endurance with their SMS marketing communications, and can usually customize short code rule to indicate the organization name or featured service.

For example, an organization called, say, 123 marketing, can customize their short code to Ranksol. Some companies and organizations may find the added value of a vanity code, regardless of the included expense.   

Shared Short Code

A shared short code is one that different organizations use simultaneously. However, each organization sharing a short code with another organization that doesn’t share the same search phrases / keywords.

So, if the shared short code is, say, 321512, then to differentiate between them, organizations pick different keywords. If ABC Ranksol and Buzz Apps both use the same short code, then ABC Ranksol’s keyword may be website design services, affordable development services etc.

There isn’t a concern about crossing “wires,” so to speak, with a shared short rule.


Keyword is a personalized term that clients use to reply to respond to your company. Like in the website design services example above, you may prompt customers to text “ABC Ranksol to 321512 for a 20% off mobile coupon.”

In addition, customers may send text “HELP” to a short code if they have questions or any query about marketing.


In a similar line of thinking as Tweets, SMS Marketing Messages are restricted to 140 figures.


As a “subscribe” function, an opt-in is a customer’s verification that they do indeed want to receive your company’s SMS. Opt-ins are as simple as text messaging directly to the short code or signing up for SMS on a website.

Double Opt-in

This is a reconfirmation that the client / customer is, in fact, a human, but also provides you the verification that they do want to receive your SMS.


Double-opts also let the clients and customers to know that their mobile carrier may cost for each written text sent and received

Also known as “unsubscribe,” this selection is important to any SMS Marketing / advertising campaign. You need to give your customers the choice to end your SMS relationship whenever they choose.

One of the simplest and easiest ways to have a customer’s opt-out is to set up such an element or feature that allows them to text “STOP,” “UNSUBSCRIBE” or some other way straight forward to your short code. Also, it includes a opt-out function on your website, so that they can easily stop receiving / getting promotional SMS / messages.

SMS Alert

A single SMS sent to a customer that doesn’t require a reply. SMS alerts are really a great way to let your clients and customers to know about special promotions / deals, up-coming events, activities or market information.

Now that you are a Professional At SMS Marketing, conditions, why not try out Ranksol’s SMS Marketing Service? It is easy to use and comes with a free demo.