The area of SMS or mobile sms marketing analytics and statistics is a little unidentified and can be a little difficult to navigate around. This is especially true since the intense success of SMS Marketing in the past few years has left many marketers and promoters using conventional email or web analytics to look at their written text information. Sure, some of the conventional web analytics are worldwide and can be easily applied on text message marketing and promotion, but it doesn’t cover the unique characteristics of the marketing system. For now, continue to look at your SMS data through the standard / basic analytic lens, but add these three SMS analytics so that the image of your marketing technique becomes even better.
Demand For More Information
Since mobile sms marketing is restricted / limited by character space, it’s very difficult to add all of the appropriate / relevant information your client and customers needs to know about your call-to-action. You have to choose what details to put in, and often, some useful / valuable information is missed.
As a conventional exercise for mobile sms marketing, most SMS messages consists of short codes for clients to get text back to ask for more details.
Why does this crucial SMS marketing analytics matters to you?
Well, if there’s a raise in demands and all of your subscribers / members are asking for explanation on the same thing, then there’s a problem with your SMS message content.
Also, this implies at the demand for help or technological support.
CTR (Click Through Rate)
Most SMS promoters look at open rates instead of click-through rates (CTR) because, well, open prices are so fantastic. More SMS messages are started out than e-mails, day in and day out, and if that isn’t an ego enhancer, then I don’t know what is.
High end open rates are nice, but they don’t paint or color the complete the full image as to how successful or effective your call-to-action is. A subscriber may open your written text, read out, choose it’s not for them and delete it.
What’s more important are those subscribers that simply just click your links which are embedded or looks like as a part of your SMS Marketing Message to discover more about your marketing or to act on it.
Click-through rate is a forerunner to conversion, significance, that a click-through amount is the phase before a subscriber signs a case or buys any product.
An impressive or amazing open rate amount is meaningless because it shows that your mobile marketing text message is not fascinating or powerful to your customers to act.
To improve or enhance on this critical SMS marketing analytic, aim for a higher click-through rate, and then set your sights on enhancing conversions
Top Notch Content / Promotions
It’s sad how often companies try to recreate the marketing and promotion wheel for every promotion. Yes, it’s useful to shake up some things a bit. But, sometimes, the tried-and-true special offers, the ones that produce the best ideal outcomes, more conversions and great sales numbers, are what you need to concentrate on.
Take a moment to do some evaluation about which promotion or content performed the best and which ones performed the worse. Remove the bad, while adhering with the good and excellent. You don’t have to always duplicate verbatim your greatest most special and successful promotions. Use them as a standard for upcoming SMS Marketing Strategies. Also, look at why certain special offers are more effective and work better than others do. Is it the promotion itself? Is it the right time of the day or day of the weeks that it was sent? Is it the right way that it was sent?
Do a little bit more search / Dig into it a little deeper.
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