How to protect content
Digital Marketing
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How to protect your unique content

Your content is one of the most valuable resources available at the web. It requires time and all the possible efforts for not only to write it accordingly but also to secure it from cyber thieves. Unfortunately, content robbery is way too common and there is hardly a site that has not been impacted.
On the other hand, as our work experience shows, when there are hundreds and thousands of articles to be taken care of, this process requires a lot of your time and in practice seems sensible to do only for important content. Anyway, you can’t let thieves go away with your content‐ you must know what to do when you experience content robbery. Below are mentioned some important points for how to protect and keep safe your content.

 

 Content Is Your Most Important Asset

 

Unless you are a beginner in this field and let’s say you new to SEO, the answer to this question is obvious for sure. As we all do know that there’s a valid saying about, Content Is King. You need unique content to be able to rank well in search engines and this is why you post articles, images, unique pictures, video clips, etc. to post on your website. However, it is so easy to copy & paste content and this is why content stealing is so typical.

 

If it were not bad enough that you nourish somebody else’s website for free, the duplicate content penalty adds offend to damage your website’s physical existence in search engines. Major search engine like Google is trying all of its efforts to cope with duplicate content but it is way too common these days to see stolen articles ranking higher in search engines as compared with your unique ones. This is why it is so essential to secure your articles, blog posts and website content in any way you can.

 

How to protect content

 

As native it might sound, sometimes robbers aren’t aware what they are stealing, there are many articles, pictures, video clips, etc. available at the world wide web that are free to use even from the commercial perspective. To prevent misunderstandings your posts isn’t in the community sector, always make sure to place a copyright notice in the bottom of your site, or place it an even better place ‐ under the content itself.

 

It also seems sensible to add actual limitations to robbery. For example, you can add watermarks for pictures and video clips ‐ these are not 100% protected but they will get rid of some of the thieves because with your watermark it will be uncomfortable to use the things elsewhere.

 

For website content or articles, you may want to turn off written text choice. This will make it more complicated to duplicate content straight and will get rid of many thieves because now duplicating your content includes more efforts. Unfortunately, there are other ways to duplicate your posts (though they do require more effort), so if somebody really wants your posts, disabled copying won’t stop them but it’s more than nothing.

 

How to protect content

 

Google authorship is a very useful tool when it comes to content security and developing your online web presence. Generally, the concept is easy ‐ you enter your online stuff and claim authorship about it.

 

The only issue is that you must use your actual name ‐ this might be a problem, if you write under a pseudonym, or ghost writer, or simply don’t want to reveal your authorship because of privacy issues. If your website has several writers, you still can use Google Authorship but each of them must declare his or her content independently.

 

Once your content or article is submitted in search engines Authorship, Google knows it’s you who created it, so even if it gets duplicated somewhere else, you won’t get the duplicate content penalty.

 

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Protecting your content from theft or robbery is one thing, capturing those thieves is another thing. Even if you do an excellent job in protecting your posts, there will always be thieves. The simplest way to capture them is with the help of Google Alerts.

 

Google alert system is another useful service from Google. Without going into too many details, the main reason is mentioned below:

You duplicate phrases from your written text creates alerts to be informed when they appear live on the web. You need to make them to a immediate match (i.e. use quotations), so that when your words or sentences get found somewhere else, you get an alert. It’s best if you are get 2 or 3 alerts per article ‐ one for the first paragraph and some more from unique locations in the written text.

Your first paragraph might be duplicated more ‐ for example as an introduction to your content, followed by a link to your business website. This isn’t stealing but you still might want to keep yourself updated of it. Also, if your content is published and you are quoted as an author, this officially isn’t robbery either, though you certainly might not like it.

 

Below are mentioned some steps to deal with content theft.

 

After you have received an alert and you have discovered that content from your business website or blog is been stolen, below are mentioned some points which you must consider before taking any action.
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The first step is to collect your evidence. This indicates to make screenshots and get ready the unique information. Of course, it’s hard to prove that you were the very first to post this particular content because having the drafts or short paragraph of an article does not mean much ‐ they could have been designed afterwards in an effort to structure the original writer. For pictures and video, if you have the source files, this could be evidence.

 


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If your submitted content is been already listed in search engines and it has a day (and of course this prior notice is before the time to structure the duplicate content was indexed), you can use this as well as an evidence that the content was stolen from you, not the other way around.

 

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Now you have got your proof, now it’s time to take real action. You might attempt to but don’t start stinging right away. First, send a friendly e-mail to the infringing party. Even if the possibility isn’t high, it’s possible that you content isn’t stolen purposely. It’s possible that after your friendly e-mail he or she removes your posts and the issue is resolved.

If that friendly e-mail to that blog or website owner does not help, get in touch with their host company. Attach your evidence along with their support email and tell them properly they have violated the rules and regulations; it’s quite possible their hosting company might even close their account on permanent basis, if they don’t want to remove the stolen content on their own.

 

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Mostly the steps in the previous sections be sufficient to cope with criminals but if they don’t do the job for you, you will have to use your next powerful weapon against them ‐ i.e. file a DMCA complaint with Google and provide them all the proofs you have gathered.

 

You submit a DMCA (Digital Millennium Copyright Act) complaint with search engines to tell them to de-index content which is been stolen from you. In such cases ‘stolen’ means used without your authorization or without crediting you. Google is usually fast in removing stolen content, so you can anticipate that soon after you submit the complaint, it will be eliminated from Google index.

 

Dealing with content theft is very time-consuming but if you want to secure your privileges (and your SEO rankings), you need to do it. It’s an endless fight but with proven techniques, as described in this article, your possibility of achievements will be excellent.

 


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Azhar Iqbal

Azhar Iqbal, with more than 15 years of programming experience, posses a firm command over system analysis, system design and custom software solutions. He envisioned utilizing his extensive experience and expertise to elucidate Telephony Applications Development and design more practical solutions. You can reach him through his website or LinkedIn Profile.

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