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How To Improve Your SMS Marketing Copywriting


It’s very easy to make the big mistake of thinking that any 160-character sms message is okay when it comes to copywriting of mobile sms marketing. That’s because of no ups and downs, simple strategy seems casual and – in some ways – not professional. However, the top class high quality of your mobile SMS marketing duplicate is just as important to produce a positive response or reaction as the same duplicate quality of any other promotional and marketing message.

In order to improve your bulk mobile sms marketing, try out these simple tips for improving your sms marketing message. You can use these points as a lens to teach your team members to whom you’ve assigned the project.


  • Proper Call To Action


We have been hearing from childhood days that “Act Now!” and “Call Today!” so often the feeling is all but unseen. Instead, provide a lower price, advantage or top level position option for sending a mobile sms message reaction or coming in with the content. A dinner deal for example includes a time limit, which can further encourage immediate actions?

YES: reply with 123456 to try our latest midnight dinner deal with a drink for FREE!


NO:  It’s only for a limited period of time, Respond immediately!


  • Always avoid “text talk”


Unless your clients and consumers platform comprises entirely of teenagers and adults, always try to keep your SMS Marketing message very professional. This means using appropriate sentence structure and conventional punctuation. You’ll never push away even the most wired customers by using conventional conversation– but written text abbreviations may cost you a customer.

YES: Come early for the best view of our latest addition.


NO: Wish 2 CU there! LULZ!


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If you must abbreviate to stay within your character & boundaries, always try to use conventional abbreviations, and avoid such slang language.

YES: Text B4 mid-day for a 3-for-1 deal.


NO: Text 9w Don’t B L8.


  • Always use encouraging and powerful words


Make the most of your figures by using terms that stimulate action and feelings. Each market and business industry has its own set of terms that speaks loudest to the client, but using proper English verbs and adjectives can be your close buddies. Use them to color your “benefits picture” of what will happen when a person or your targeted customer will reach and responds to your message.

YES: Enjoy A Soothing Massage.


NO: HR & Marketing Classes Are Open Today.


  • Consistency, target & focus plays a key role


It’s been said that mobile SMS marketing and advertising is a pointer to conventional media’s guns. Be consistent while promoting your business, target your correct audience and focus at each and every aspect to keep It going to bring more customers at your business.  You may have to concentrate even further, such as with a deal for customers of just one product you carry forward– or on the customers and clients end  who come in at a specific time or day of the business week.

YES: Jerry, appreciate your preferred side dish at Free Lunch.

NO: we are offering 15 % off for the whole month.


  • Encouraging words are the key to success


Every time you schedule a mobile sms marketing campaigns, always make sure that your first line of the whole sms message must connect the audience and attract them into your remaining marketing message. An individualized relationship, such as the use of a first name, or a highly effective benefit, are two of the best resources for completing this task. Without that highly effective lead range, you run a risk of your message never receiving the attention that you have expected.

YES:  60% sale on entire stock.

NO:  Gadgets And Imported Products sale starts tomorrow


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Azhar Iqbal

Azhar Iqbal, with more than 15 years of programming experience, posses a firm command over system analysis, system design and custom software solutions. He envisioned utilizing his extensive experience and expertise to elucidate Telephony Applications Development and design more practical solutions. You can reach him through his website or LinkedIn Profile.
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