Although SMS Marketing is generally used as a communications device, it should not be at the cost of the client’s comfort. Companies and customers should follow recommendations in order to make sure that only appropriate details are sent and that there is no illegal use of client details.
SMS Marketing is a popular strategy these days that people use to connect with their clients. However, it does have its disadvantage. There are some risks of clients dropping assurance in this medium of promotions due to clients comfort issues and spam. This is why SMS promoters should have clearly described circumstances to make sure that the customer’s needs are secured. After all, client commitment is more important to a brand in the long run than marketing or interacting programs.
In today’s world there is a lack of obvious cut regulation regarding SMS Marketing. However, mobile promotions and marketing categories such as the MMA (Mobile Marketing Association) have certain recommendations set down to guard customers. The use of SMS as a promotion should be restricted so as to provide the customer details that he has asked for. Personalized information that works as reminders or other information related to discounted rates, competitions, special offers and sales that the client has asked for to be kept up to date can be sent but not unwanted information.
Sending Information to the client
SMS Marketing organizations should notify the customers about the circumstances of their system. These details which should be involved in the terms and conditions should clearly state the proper identity of the professional marketer, the type of services or products provided, and spread out the characteristics of connections that would take position between the client and the organization. These details are essential for helping the clients in creating an informed choice whether to join the system or not.
Once the client or customers accept the circumstances of the system, he should give his approval for and opt in through the recommended form of connections. This could be a SMS, email or any other type of message, signing up online or any other legal means of interaction. In addition to this, SMS Marketing organizations should also provide the client a chance of choosing out the service if that client no longer selects to get marketing or promotional messages. The opt-out process must also be clarified to the clients and this could again be done through one of the methods of connections described above.
SMS Marketing Security
The SMS Marketing organization should in no way disclose the personal information of the client without his approval. In fact, they should have obvious cut techniques and technological systems in system to make sure that client details are not revealed, distributed, utilized or put to illegal use in any case with or without the consent or approval of the customer.