What is the distinction between digital marketing and internet marketing, what is the most recent trend in the industry and how does big and multi-national companies allocate their marketing budgets?
Basically digital marketing is a broader term that portrays an arrangement of showcasing procedures that use all accessible advanced channels to advance an item or administration or build up a digital brand. Digital and internet marketing has come to succeed conventional marketing and the transition from paper and banner advertisements to social media marketing and pay per click campaigns.
Basically Internet marketing is a subset of digital marketing. It is one of the most important components since the majority of digital marketing and activities are falling down with the boundaries of e marketing or internet marketing. We will have a detailed view about how digital marketing budgets are spent and how their plans are gone through with Internet marketing.
Either it’s a small scale business website, a personal blog, or it’s a web2.0 hosted on tumbler, blogger and word-press. For most of the campaigns a business website is like the starting point and helps in running any marketing campaign for your website with the purpose to get more and more audience and visitors.
Search engine marketing works as a basis of internet marketing and consists of two of the most major and most important activities SEO and Paid Search Advertising.
Social media marketing is another element of Internet promotions and one that is getting a lot of attention the last few years. An incredible number of users spend a great deal of their time on-line at Facebook, Twitter, Google+, Instagram, Pinterest, YouTube, LinkedIn and on other SM systems and this fact alerted digital marketers to take social media seriously and make it as a part of the online promotional strategies.
In the past when we talked about SEO we basically intended link-building but this pattern has modified since 2011 and content marketing has become the new SEO. This simply means that good content has become again the basis of SEO and it is through content that you will build a better Internet presence and not through inexpensive or cheap link-building methods.
E-mail marketing is not dead but on the other hand it is one of the most important tools in every digital advertising strategy. Despite the impact of social networking, email marketing is still the best ways to convert visitors into customers.
In terms of marketing, email marketing is the process of gathering email addresses from people interested in your products for the purpose of sending them newsletters or offers.
Now a day’s more and more users use their cell mobile phones to search the web, interact with on social media sites, or find products or services to buy. In fact it is estimated that 30% of the traffic coming to a website is from mobile users (this applies for our business websites as well, simply just check your Google analytics statistics and you will be surprised).
Mobile marketing is about creating content or ads that are readable and ideal for a cellular phone. For example: sites should have mobile friendly versions and an advertisement shown on a mobile device may take into account the location of the device and show the closest stores that offer the particular product.
You may find banner ads in almost all web properties i.e. business website, mobile websites, mobile apps, google, newsletters, Facebook, Twitter, YouTube etc. Digital marketers try to advertise and promote their services or products through different types of banner ads (static, text, animated, images, videos, 3d banners) in different platforms.
What’s the newest trend? Where does the money go?
Perhaps the best way to understand what is the most recent pattern in the online advertising and promotional industry is to allocate how big companies spend their promotional costs. This is exactly what Gartner did in a newest review with title Electronic Marketing Investing Report, 2013.
In particular the most essential results are:
Marketing costs represent 10% of total company earnings and this is expected to grow by 6% in 2013
50% of digital marketing services & activities are outsourced (if you are thinking to outsource, make sure that you do it correctly without investing in a fortune)
The most essential digital marketing services and activities are: Web presence (website), social media marketing promotions and digital advertising
Top online digital marketing investments will be made on e-commerce, social media promotion, article writing or content creation & mobile marketing.
It is one of the most important factors to properly understand that internet marketing is a part of digital marketing and not something different. When we talk about digital marketing services in essence we mean internet marketing plus SMS, WebTV and digital advertising.
It is clear that companies are starting to appreciate the importance of social networking as a marketing tool and there is also an obvious turn to content and mobile marketing.